Our Work
KIA Soul: Design Your Own Car!
KIA Soul is hot news from the Korean auto maker KIA for people around 25 years, who engage in style. KIA Soul offers them designing their cars as they like with their image for an affordable price.
Candy Solution
Candytech developed an interactive Facebook application, in which you could create your own car designs and have your friends vote for you in order to win prizes.
Sweet Results
- Over 80 000 users in application (That's 8% of target Facebook audience by that time!)
- Over 70 % users created a designed car
- Avg. time spent designing (and looking at!) the car: 15 mins!
GE Money Bank: We Support Czech Olympic Team
GE Money Bank is a partner of the Olympic Games and our goal was to create an activity link to the Olympic Games, including sending messages to the Czech Olympic Team.
Candy Solution
We chose to develop 3 social Flash mini-games (down-hills skiing, ice-hockey and speed skating) which are the most popular winter Olympics events in Czech Republic. During the campaign, we advised client to create a fan page, giving out special bonuses to users, who became part of the activity.
Sweet Results
- Over 160 000 actively engaged users
- Over 700 000 games played
- # 1 local Facebook activity in 2010
- GE Money Bank CZ is still the biggest bank on Facebook globally! (over 10 000 new fans)
Jack Daniel's: Sign Jack's Birthday Card
Jack Daniel's Tennessee Whiskey is a favorite alcohol brand for people who like to drink a quality alcohol. Jack Daniel's offer his fans signing his birthday card and join his birthday celebration.
Candy Solution
Candytech developed an interactive Facebook application in which you could sign Jack Daniel's birthday card and then get back, view Jack Daniel's portrait made up from signatures of people who signed his birthday card and search for his own or his friends signatures hidden in the portrait.
Peugeot 207: What's Your Real Age?
Peugeot 207 is a brand new model for trendy young adults. Client's primary goal is to get these people to go out and sign-up for a test drive; secondary objective is to raise product awareness.
Candy Solution
Candytech developed of an easy quiz that generates user's "real" mental age. Result is published as a fake driving license with the user's "real age", using user's profile data and profile picture.
Sweet Results
- 90 000 users in application
- 95 % responded to quiz
- 25 000 users engaged in conversations
- 1 700 real test drives scheduled for Peugeot!
Facebook: Statistics Tab for Official Local Facebook Pages
Candytech is a company strictly focused on Facebook Platform, that is why we decided to build our own information portal FACEBAKERS.com to daily monitor Facebook and process Platform statistics, including countries growth on Facebook, socio-demo statistics and both local and global media.
When Facebook started to develop business in EMEA regions, one of the things they did was setting up official local Facebook Pages for these countries. Candytech was more than happy to help with that and provided Statistics tab for these newly designed Pages.
Nike: Write the Future Campaign (local implementation)
Football World Cup 2010 is naturally a big event for all football fans and so is for Nike Football Facebook page. As a part of their communication, a set of tabs called The Chance and Write the Future has been developed.
These tabs featured a short video-clip visible to Pages' fans only, thus engaging users to become Nike Football's fans. Candytech implemented localized version of these tabs for the Czech Republic.
Avis Car Rental: Avis Map of Norway
Being a major car rental company, Avis Norway decided to enter Facebook with more than just pay-per-click campaign. Instead, they decided to provide users with a very useful map tool running on Google Maps engine.
Users are able to search the map for selected restaurants, hotels, monuments and of course, car rental locations. Users can vote and share their comments on these spots, which makes the whole tab even more social and useful tool.
Visit Denmark: Vote for Your Favorite Football Player
When it comes to new media, Visit Denmark is one of the most progressive Tourist agencies in the world. Their Norwegian Facebook Page, targeted naturally to Norwegians, is entitled "It's nice to be a Norwegian - in Denmark". Page serves its fans with daily updates and cool stuff including free iPhone apps and various fun-polls.
Candytech developed two of those, a funny one "Vote on your favorite 80’s Danish song" and a more serious one "Vote on Best Danish Soccer Player" (Danish are always serious, when it comes to soccer!).
